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How Cactus Communications Reduced 40% Alert Noise with Zenduty

Zenduty addressed Cactus Communications' challenge of alert fatigue. Now, engineers receive actionable alerts at the right time, significantly improving their productivity. This allows developers and on-call engineers to focus on critical issues and prioritize what matters most.


Reduction in Alert Noise



We switched from PagerDuty to Zenduty for incident management after evaluating both platforms. Zenduty’s wide range of customization options and cost-effectiveness made it the preferred choice for our team.

  • The Requirement

    The team, managing over 100 websites for authors, journals, and universities, needed an incident management solution which can:

    • Trigger alerts based on severity

    • Notify the right people immediately when something goes wrong

    • Integrate with multiple monitoring and alerting tools

    • Continuously monitor their systems' health to proactively prevent issues

    • A centralized dashboard to identify recurring issues/incidents

  • Where Zenduty Steps In

    • Intelligent Alert Routing: Ensures critical alerts are notified to the right people at the right time

    • Alert Prioritization: Engineers are notified based on alert rules, directing them to the most critical issues first

    • Multiple integrations: Integrates with 150+ multiple monitoring and alerting systems

    • Unified Dashboard: Centralized dashboard for complete incident oversight, including details, status, timelines, and more

  • What was the Result

    • 50% Reduction in MTTA/MTTR

    • 24 developer hours saved/month

    • Alert fatigue went down by > 40%

Zenduty’s Support team has always been prompt. The alert fatigue or alert noise in our team has gone down significantly after we made the switch with their help.

Cactus Communications

Omkar Kadam

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You're in Good Hands


IndiaMart currently has over 152,000 paying subscribers who make up 95% of the revenue. This makes it very important for the company to deliver an uninterrupted online experience as it directly impacts the subscriber experience and thence the revenue. Our most important KPI is to ensure uptime of our all production websites and without Zenduty, we can not do this. Zenduty plays a vital role in maintaining uptime of our websites by providing alerts timely.

Vinay Singh

DevOps Manager, IndiaMart


Zenduty helps the team keep a track of weekly occurring, re-occurring issues, we design the on-call schedule on the tool to escalate the alerts to the on-call engineer and provide us with a robust interface to manage the incident within Slack, which is our team communication channel. And lastly, the MTTA and MTTR are recorded and visualized on the tool, to help us compare the actual and target numbers for improvements. We are happy to pay for on-call tools because the value this tool adds for our engineers and customers is much higher than the money.

Rohit Khatana

VP of Engineering, Qoala


It's a great incident management tool that helps us enable faster and better incident resolution. We have all our critical applications and system alerts configured on Zenduty. We manage end-to-end Incidents on Zenduty.

Mohammed Shabbir S

Technical Support Lead, Bookmyshow


I like Zenduty’s intuitive user experience throughout, be it the web UX, the Android UX, and most of all the Slack UX. We pretty much manage all our incidents from sitting inside a Slack channel and that’s awesome. Other than being a robust product, I found the people providing support are the best. As an operations team lead myself, I understand the day-to-day toil and stress support can cause. The Zenduty team has just always been there, friendly, coolheaded, and ready to take action on anything thrown at them.

Heinrich Roets

Operations Support, Electrum Payments.


Zenduty has been great so far in terms of delivering meaningful alerts to the right person quickly, which has also improved our uptime significantly. We did not face any challenges with the onboarding, and received great support from everyone in the team - further reducing our friction while moving to Zenduty. The turnaround for most of our requests was super quick and the team was very helpful while resolving our queries!

Atmesh Mishra

Associate Vice President - Platform at Chalo


All (infrastructure downtime) alerts by default go to DevOps receiver … which trigger SMS and a phone call to the concerned on-call developer based on the configuration provided. (Zenduty) ... is pretty intuitive with great support and configuring them with escalation policies is a piece of cake.

Abhay Kumar

Lead DevOps Engineer at Zolo Stays


Zenduty serves as a command and control center for our DevOps/incident management functions. Over time, we have deployed a whole bunch of monitoring services through AWS, Datadog, GitHub, Monit, Python scripts, etc, and it has become quite a challenge to centralize the alerts and act upon them. Zenduty gives a clean way of pulling together these alerts, classifying them, assigning them, acting on them and then sending out updates.

Anirban Mazumdar

CTO, Urbanpiper


Easy to configure, intuitive platform that triggers alerts from our monitoring tools such as Datadog, AWS Cloudwatch, GCP, etc, and helps us respond to incidents faster.

Felipe Urbina

CTO, Simpliroute



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