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IndiaMart x Zenduty

IndiaMart's Remarkable Record: 3 Years of Uninterrupted Uptime

Setting on-call and escalation policies with Zenduty helped IndiaMart acknowledge their issues in under 44 seconds and escalate it to the right team member.

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India's largest online B2B marketplace, connecting buyers with suppliers.

“The Zenduty Team helped me recognise how to best implement on-call rotations in detail and were receptive towards feature improvements as well. They also helped me extensively understand what the platform offered, with multiple support calls. Very helpful, very happy!”

Vinay Singh

Vinay Singh

DevOps Manager, IndiaMart


IndiaMart's total traffic has soared by over 30% in the past 5 years. To sustain this growth and deliver exceptional uptime and user experience, they were in dire need of a platform with characteristics like:

Easy to navigate
Dashboard customization
One service for different escalations
Highlights critical alerts to the right team quickly
Makes the incident alerting process cost effective
Where Zenduty Steps in

Where Zenduty Steps in:

With Zenduty, IndiaMart benefits from

  • A customizable, concise dashboard
  • Intuitive user interface
  • Overview of the organization's operational health
  • Customizable alert rules and escalation policies
  • 90% faster Mean Time to Acknowledge(MTTA)
  • 60% faster Mean Time to Resolve(MTTR)

Download the case study to learn how Zenduty helped IndiaMart achieve zero downtime in 3 years.

The Result

Easy to navigate and effortless platform
Enhanced their escalation policies by consolidating multiple policies into a single service
No critical alerts were missed
Highlights critical alerts to the right team quickly
Configure teams, roles, escalation policies, alert rules, and integrations under an hour
Advanced features drove cost reduction and improved engineering team efficiency

Simplify incident resolution process with Zenduty


Reduction in time to detect


Reduction in time to resolution


Fewer SLA breaches

“IndiaMart currently has over 152,000 paying subscribers who make up 95% of the revenue. This makes it very important for the company to deliver an uninterrupted online experience as it directly impacts the subscriber experience and hence the revenue. Our most important KPI is to ensure uptime of our all production websites and without Zenduty, we would not be able to do this. Zenduty plays a vital role in maintaining uptime of our websites by providing alerts timely.”

Vinay Singh

Vinay Singh

DevOps Manager, IndiaMart

Learn how Zenduty empowered IndiaMart to achieve zero downtime in 3 years.